Adding Delight — ATH Móvil App

Product: ATH Móvil Christmas Campaign
Project type: Mobile Design and Branding
Deliverables: Holiday Logo & Animation

If you’ve ever spent winter in Puerto Rico, you know that the holiday season here is anything but short. One of the longest holiday celebrations in the world, it stretches from Thanksgiving all the way through Las Octavitas (nearly 45 days of Christmas spirit). And we take it very seriously.

ATH Móvil is Puerto Rico’s leading P2P money transfer app, with around 2 million active monthly users. Beyond sending money to friends and family, ATH Móvil has become an everyday way to pay at local businesses, vendors, and retailers, making it possible to leave the physical card behind and pay directly on the app.

So when the holiday season arrives, ATH Móvil celebrates right alongside its users. The app turns on its Christmas lights, bringing a little extra joy and wonder to an experience that happens thousands of times a day: making a purchase.

For this seasonal design, the goal was to create something that captured the Christmas spirit, without jeopardizing the brand. The Christmas lights intertwined with the logo, following the visual language of ATH Móvil.

The implementation quickly became a fan favorite, receiving lots of love from users and even sparking plenty of funny reactions and comments on TikTok. It was a small detail that added a little more personality and a lot more holiday spirit.